GLP-1 drugs, such as Ozempic and Wegovy, have emerged as popular medications for managing type 2 diabetes and supporting weight loss. While more information emerges on how this trend will impact traditional food service offerings, this presents a unique opportunity to adapt menus and offerings to better cater to customers taking GLP-1 drugs—and broth is emerging as a standout solution.
Broth is not just a comforting, low-calorie option; it also aligns perfectly with the dietary needs and preferences of this growing customer segment. Here’s why serving broth can be a strategic and profitable addition to your menu:
1. Light and Easy to Digest
Whether served as a starter, a sipping broth, or a light meal, broth satisfies without overwhelming, making it an excellent option for customers on GLP-1 drugs who prefer nutrient-dense yet light offerings.
2. Rich in Flavor, Low in Calories
Broth delivers bold, satisfying flavors without the calorie load of traditional appetizers or main dishes. For customers on GLP-1 drugs, who often prioritize quality over quantity due to reduced hunger, a well-crafted broth can feel indulgent while supporting their dietary goals.
3. Hydration and Satiety
One of the side effects of GLP-1 drugs can be mild dehydration, as reduced hunger may also mean a reduced intake of liquids. Broth serves as a delicious way to help customers stay hydrated while also providing essential electrolytes and nutrients.
4. Customization Options
Broth is incredibly versatile and can be tailored to meet a variety of dietary preferences. From vegan-friendly broths to protein-rich bone broths, food service operators can easily adapt recipes to suit customers with specific needs or desires.
5. Appeals to Health-Conscious Consumers
Even beyond those taking GLP-1 drugs, broth naturally appeals to health-conscious diners. As awareness around nutrition continues to grow, more customers are seeking lighter, nourishing meals. Incorporating broth into your menu not only caters to GLP-1 users but also positions your establishment as one that prioritizes wellness and mindful eating.
6. On-Trend and Profitable
Broth, particularly sipping broths, is a growing trend in the food and beverage industry. With minimal ingredients and preparation time, broth can be a cost-effective addition to your menu. Adding premium or specialty options—such as those infused with exotic flavors or served in to-go cups—can further elevate your offerings and boost profitability.
7. Convenience for All-Day Dining
For customers on GLP-1 drugs, traditional meal schedules may shift to smaller, more frequent meals throughout the day. Broth fits seamlessly into this pattern, offering a flexible option that works as a snack, light lunch, or even a nourishing beverage alternative. Its portability and convenience make it a hit with diners on the go.
